Challenge
After 2 years of national parody music success, how do we make the third installment of the Bar-S Iconic Summer Mashup trilogy the best one yet?
Insight
Maybe we don’t need to enlist an industry star of yesterday. Social media has opened the door for so many modern musicians to amass major followings beyond mainstream music labels.
Solution
We created an all-female, ‘80s parody rock band out of some of social media’s most talented musicians to put a new spin on Warrant’s famous glam rock classic, “Cherry Pie”. All in the name of Bar-S hot dogs, lunch meat, bacon, and chorizo.
My Roles:
Logo - Design - Branding Assets