988 has been designated as the new three-digit dialing code that will route callers to the National Suicide Prevention Lifeline (now known as the 988 Suicide & Crisis Lifeline), and is now active across the United States.
The challenge was delivering a message that would appeal to those who need help. We found a precious insight that is common to all these people - all they want is to know there is still HOPE.
When people call, text, or chat 988, they will be connected to trained counselors that are part of the existing Lifeline network. These trained counselors will listen, understand how their problems are affecting them, provide support, and to remind them that Hope Always Answers.
My Roles:
Lead Designer - Campaign Lockup