The DMV is a cultural quilt of people, places, backgrounds, and identities that are intricately threaded together into an unmistakable stomping ground of pride and joy. And Giant is proud to be at the center of all the local relationships, memories, and moments that connect its unique communities.

Our challenge was to position Giant Foods as the heartbeat of the DMV by authentically showcasing how our foods fuel the passions, activities, and lives of the real people living in the vast array of diverse Giant communities.

My Roles:
Lead Designer

United Food Bank was born out of the United Way and is one of four regional food banks in Arizona.  It is also part of the nationwide Feeding America network of food banks and food pantries helping people get the food and resources they need to thrive.

The ask: United Food Bank needed help visually representing their Arizona roots, while also modernizing themselves and what they stand for.

The solution: Create a brand that clearly represents their history and connection to Arizona, their dedication to nourishing communities through high-quality produce, their growth and their commitment to protecting Arizona’s underserved communities.

My Roles:
Art Direction - Logo Design

988 has been designated as the new three-digit dialing code that will route callers to the National Suicide Prevention Lifeline (now known as the 988 Suicide & Crisis Lifeline), and is now active across the United States.

The challenge was delivering a message that would appeal to those who need help. We found a precious insight that is common to all these people - all they want is to know there is still HOPE.

When people call, text, or chat 988, they will be connected to trained counselors that are part of the existing Lifeline network. These trained counselors will listen, understand how their problems are affecting them, provide support, and to remind them that Hope Always Answers.

My Roles:
Lead Designer - Campaign Lockup

As the Art Director for this project, my task was to create multiple animated videos designed to help make these informative videos more engaging and modern. I collaborated closely with an illustrator and animator to visually bring more aesthetic and life into these video. My role involved guiding the creative direction, from concept to execution and ensuring the visuals aligned with the organization’s values and messaging.

The final project entailed a total of over 100 videos. A combination of 10 in English and 90 in various languages.

Role: Art Director

The Idea
As a new father, I find myself in constant need of energy. With coffee being one of the top-grossing products in the country, I felt inspired to create a fictional coffee brand called, ‘up!’

The Design
I wanted the colors and design to create an ‘up’lifting (pun intended) and energetic feeling when consumers see it.

My Roles:
Design - Art Direction - Copywriting

Our team was tasked with the opportunity to help launch a mini-campaign for FUD’s new Fresh Packs! The goal was to help demonstrate its peel-and-reseal benefits while also showcasing their Hispanic culture.

My Roles:
Art Direction - Design